Apex proxying allows your customers to use their apex domains (
example.com) with your SaaS application.
However, most DNS providers do not allow
CNAME records at the zone’s root1. This means that your customers have to use a subdomain as a vanity domain (
shop.example.com) instead of their domain apex (
This limitation does not apply with apex proxying. Cloudflare assigns a set of IP prefixes - cost associated, reach out to your account team - to your account (or uses your own if you have ). This means that customers can create a standard
A record to route traffic to your domain, which can support the domain apex.
Cloudflare offers this functionality through . ↩︎