Nearly everything on the Internet starts with a DNS request. DNS is the Internet’s directory. Click on a link, open an app, send an email and the first thing your phone or computer does is ask its directory: where can I find this?
Unfortunately, by default, DNS is usually slow and insecure. Your ISP, and anyone else listening in on the Internet, can see every site you visit and every app you use — even if their content is encrypted. Creepily, some DNS providers sell data about your Internet activity or use it target you with ads. Cloudflare, in partnership with APNIC, runs 220.127.116.11, a recursive DNS service that values user privacy. Even though most Internet users have no insight into the Recursive DNS process or the entities involved in that work, there are legitimate concerns about how personal information collected through the Recursive DNS process are used or repurposed.
Cloudflare commits that 18.104.22.168 was designed for privacy first, and as a result:
Frankly, we don’t want to know what you do on the Internet — it’s none of our business — and we’ve taken the technical steps to ensure we can’t.