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Introducing Media Transformations from Cloudflare Stream

Mar 06, 2025, 12:00 PM

Today, we are thrilled to announce Media Transformations, a new service that brings the magic of Image Transformations to short-form video files, wherever they are stored!

For customers with a huge volume of short video — generative AI output, e-commerce product videos, social media clips, or short marketing content — uploading those assets to Stream is not always practical. Sometimes, the greatest friction to getting started was the thought of all that migrating. Customers want a simpler solution that retains their current storage strategy to deliver small, optimized MP4 files. Now you can do that with Media Transformations.

To transform a video or image, enable transformations for your zone, then make a simple request with a specially formatted URL. The result is an MP4 that can be used in an HTML video element without a player library. If your zone already has Image Transformations enabled, then it is ready to optimize videos with Media Transformations, too.

https://example.com/cdn-cgi/media/<OPTIONS>/<SOURCE-VIDEO>

For example, we have a short video of the mobile in Austin's office. The original is nearly 30 megabytes and wider than necessary for this layout. Consider a simple width adjustment:

https://example.com/cdn-cgi/media/width=640/<SOURCE-VIDEO>
https://developers.cloudflare.com/cdn-cgi/media/width=640/https://pub-d9fcbc1abcd244c1821f38b99017347f.r2.dev/aus-mobile.mp4

The result is less than 3 megabytes, properly sized, and delivered dynamically so that customers do not have to manage the creation and storage of these transformed assets.

For more information, learn about Transforming Videos.

Changelog

Introducing Media Transformations from Cloudflare Stream

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