---
description: Page views, visits, and other high-level metrics in Web Analytics.
title: High-level metrics
image: https://developers.cloudflare.com/web-analytics/data-metrics/high-level-metrics/og.png?v=328643e32dc1cc0b
---

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> Use this file to discover all available pages before exploring further.

# High-level metrics

Last updated Apr 16, 2026|Copy as Markdown| [View as Markdown](https://developers.cloudflare.com/web-analytics/data-metrics/high-level-metrics/index.md)| [Agent setup](https://developers.cloudflare.com/agent-setup/)

Understanding the key metrics in web analytics is essential for optimizing your website’s performance and user experience. Here are the high-level metrics tracked by Cloudflare Web Analytics:

- **Visits** - A page view that originated from a different website or direct link. Cloudflare checks where the HTTP referer does not match the hostname. One visit can consist of multiple page views.
- **Page views** - A successful HTTP response with a content-type of HTML.
- **Page load time** - The total amount of time required to load the page.
- **[Core Web Vitals ↗︎](https://www.cloudflare.com/learning/performance/what-are-core-web-vitals/)** - Higher-level metrics designed by Google to capture the user experience more completely.

![Web Analytics overview page](https://developers.cloudflare.com/cdn-cgi/image/onerror=redirect,width=1730,height=988,format=webp/_astro/dash-web_analytics-overview.Z0JtJyOL.png)

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