---
title: Optimize and transform images for the web
description: Resize, crop, and convert images to WebP and AVIF on-the-fly with Cloudflare Images and Polish.
image: https://developers.cloudflare.com/cf-twitter-card.png
---

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# Optimize and transform images for the web

Serving images at multiple sizes and formats traditionally requires pre-generating variants for every resolution and device. Cloudflare Images transforms images on-the-fly via URL parameters — resizing, cropping, and converting to WebP or AVIF — while Polish compresses originals without visible quality loss.

## Solutions

### Images

Transform, optimize, and deliver images at scale. [Learn more about Images](https://developers.cloudflare.com/images/).

* **On-the-fly transformation** \- Resize, crop, and convert images by adding URL parameters — no pre-generated variants needed
* **Modern formats** \- Automatically serve WebP or AV1 Image File Format (AVIF) to supported browsers, falling back to JPEG/PNG for others
* **Responsive images** \- Generate size variants on demand for different screen sizes and pixel densities

### Polish

Automatic image compression without quality loss. [Learn more about Polish](https://developers.cloudflare.com/images/polish/).

* **Compression** \- Reduce image file sizes through lossless or lossy compression without visible quality loss

## Get started

1. [Images get started](https://developers.cloudflare.com/images/get-started/)
2. [Enable Polish](https://developers.cloudflare.com/images/polish/)
3. [Transform images via URL](https://developers.cloudflare.com/images/transform-images/)

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```