---
title: Accelerate your store's performance
description: Speed up an e-commerce store with edge caching, image optimization, asset minification, and server-side tag loading.
image: https://developers.cloudflare.com/cf-twitter-card.png
---

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# Accelerate your store's performance

Slow page loads directly reduce e-commerce conversion rates. Cloudflare accelerates your storefront with global edge caching, on-the-fly image optimization for product images, automatic asset minification, and server-side loading of analytics and marketing tags through Zaraz.

## Solutions

### Cache

Cache content at Cloudflare's global network of edge locations. [Learn more about Cache](https://developers.cloudflare.com/cache/).

* **Global content delivery** \- Static assets served from 300+ edge locations, reducing load times for international shoppers

### Images

Transform, optimize, and deliver images at scale. [Learn more about Images](https://developers.cloudflare.com/images/).

* **Image optimization** \- Automatic WebP/AV1 Image File Format (AVIF) conversion and on-the-fly responsive resizing for product images

### Speed

Automatic optimizations for HTML, CSS, JavaScript, and fonts. [Learn more about Speed](https://developers.cloudflare.com/speed/).

* **Core Web Vitals improvement** \- Faster Largest Contentful Paint (LCP), reduced Cumulative Layout Shift (CLS), and improved Interaction to Next Paint (INP) through automatic asset optimization

### Zaraz

Server-side loading of third-party tools to improve performance and privacy. [Learn more about Zaraz](https://developers.cloudflare.com/zaraz/).

* **Third-party script control** \- Load analytics, chat, and marketing tags through Cloudflare without blocking page rendering

### Workers

Build and deploy serverless applications on Cloudflare's global network. [Learn more about Workers](https://developers.cloudflare.com/workers/).

* **Edge logic** \- Run custom performance optimizations at the edge, such as HTML rewriting and dynamic content assembly, without round-trips to your origin

## Get started

1. [Configure Cache Rules](https://developers.cloudflare.com/cache/how-to/cache-rules/)
2. [Set up Cloudflare Images](https://developers.cloudflare.com/images/get-started/)
3. [Enable Speed optimizations](https://developers.cloudflare.com/speed/optimization/)
4. [Configure Zaraz](https://developers.cloudflare.com/zaraz/get-started/)
5. [Rewrite HTML at the edge with HTMLRewriter](https://developers.cloudflare.com/workers/runtime-apis/html-rewriter/)

```json
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```
