---
title: Observe traffic patterns and analytics
description: Understand your traffic, identify issues, and optimize your store with Cloudflare analytics.
image: https://developers.cloudflare.com/cf-twitter-card.png
---

[Skip to content](#%5Ftop) 

Was this helpful?

YesNo

[ Edit page ](https://github.com/cloudflare/cloudflare-docs/edit/production/src/content/docs/use-cases/e-commerce/analytics.mdx) [ Report issue ](https://github.com/cloudflare/cloudflare-docs/issues/new/choose) 

Copy page

# Observe traffic patterns and analytics

Understanding how shoppers experience your store — page load times, security events, and traffic patterns — requires analytics that do not slow down your site. Cloudflare Web Analytics collects real user metrics without cookies, Security Analytics shows WAF and bot activity, and Logpush exports logs for compliance.

## Solutions

### Web analytics

Privacy-first, cookie-free analytics for websites. [Learn more about Web analytics](https://developers.cloudflare.com/web-analytics/).

* **Real user metrics** \- Core Web Vitals and performance data collected from actual visitors without cookies or sampling

### Security analytics

Analyze security events and fine-tune your Application Security configuration. [Learn more about Security analytics](https://developers.cloudflare.com/waf/analytics/).

* **Security visibility** \- Understand application security rule triggers, bot activity patterns, and attack trends in one view

### Logpush

Stream logs from Cloudflare products to external destinations. [Learn more about Logpush](https://developers.cloudflare.com/logs/).

* **Compliance logging** \- Export detailed request logs to your Security Information and Event Management (SIEM) system or data warehouse for audit trails and forensic analysis

## Get started

1. [Enable Web Analytics](https://developers.cloudflare.com/web-analytics/get-started/)
2. [Configure Logpush](https://developers.cloudflare.com/logs/logpush/)
3. [Review Security Analytics](https://developers.cloudflare.com/waf/analytics/)

```json
{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/directory/","name":"Directory"}},{"@type":"ListItem","position":2,"item":{"@id":"/use-cases/","name":"Use cases"}},{"@type":"ListItem","position":3,"item":{"@id":"/use-cases/e-commerce/","name":"E-commerce"}},{"@type":"ListItem","position":4,"item":{"@id":"/use-cases/e-commerce/analytics/","name":"Observe traffic patterns and analytics"}}]}
```