---
title: Enhanced Logo Matching for Brand Protection
description: New visual match scores and threshold controls to better identify brand impersonation.
image: https://developers.cloudflare.com/changelog-preview.png
---

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## Enhanced Logo Matching for Brand Protection

Feb 12, 2026 

[ Security Center ](https://developers.cloudflare.com/security-center/) 

We have significantly upgraded our Logo Matching capabilities within Brand Protection. While previously limited to approximately 100% matches, users can now detect a wider range of brand assets through a redesigned matching model and UI.

#### What's new

* **Configurable match thresholds**: Users can set a minimum match score (starting at 75%) when creating a logo query to capture subtle variations or high-quality impersonations.
* **Visual match scores**: Allow users to see the exact percentage of the match directly in the results table, highlighted with color-coded lozenges to indicate severity.
* **Direct logo previews**: Available in the Cloudflare dashboard — similar to string matches — to verify infringements at a glance.

#### Key benefits

* **Expose sophisticated impersonators** who use slightly altered logos to bypass basic detection filters.
* **Faster triage** of the most relevant threats immediately using visual indicators, reducing the time spent manually reviewing matches.

Ready to protect your visual identity? Learn more in our [Brand Protection documentation](https://developers.cloudflare.com/security-center/brand-protection/).